Short, sweet and to the point, this advert is a classic – 30 seconds of intensity, matching the athleticism of Daley Thompson, one of the greatest ever British Athletes, with the awesome Iron Maiden track ‘Phantom of the Opera’ (from their self titled debut album, with Paul DiAnno on vocals). After the rebranding as an energy drink in the mid-eighties (with this advert as a cornerstone of the new image), Lucozade went on to greater success as one of the drinks of choice for clubbers and more specifically ravers in the late eighties and early nineties (see links for more on that).
The brilliant Daley Thompson, at wikipedia
An article on the rebranding of Lucozade with Daley Thomspon and ‘that’ advert
By the way, remember Adamski releasing that single with the mocked up lucozade bottle on the cover – here is a small picture of the sleeve (it was called NRG, by the way);
those we left behind 