After the runaway success of the British Science Fiction comic 2000AD, IPC launched a series of short lived titles in its wake to capitalise on its popularity. However, the likes of Starlord and Tornado had a very short life before becoming integrated into 2000AD. In the mid eighties, a new title, ‘Scream!’ was their attempt to move into the relatively untapped Horror comic genre.
There may have been several factors as to why they chose horror as the theme, such as the popularity of Stephen King books and the novels of British author of James Herbert, who had seen success with the likes of The Rats and The Fog.
Another reason why IPC chose Horror as a good platform for a new comic launch could have been the greater access to horror movies due to the home video boom of the early eighties. Horror films proliferated in the early days of video rental, a situation that created the Video Nasties phenomena and its resultant legislation encapsulated in the Video Recordings Act. The controversy surrounding films such as ‘The Evil Dead’ and ‘The Texas Chainsaw Massacre’ only gave Horror greater exposure. Also, the theatrical and subsequent video release of Horror anthology ‘Creepshow‘ introduced the world of EC horror comics to a wider audience, years after controvery and political pressure had killed off the likes of ‘Tales from the Crypt’.
British produced Horror comics had been around in the 1970’s, with the likes of Shiver & Shake and Monster Fun, but these had been played for laughs and were more Scooby Doo crossed with The Beano than Hammer Horror in tone. Scream was generally a serious attempt at a British Horror comic, though some times it could not quite decide what it wanted to be – more on that later.
Further back in time, British readers had been thrilled by the American imports of EC comics. In an event that preceded yet predicted both the backlash against ‘Action’, and the type of moral panic that enabled the legislation against so-called ‘Video Nasties’, the British Conservative Government introduced the ‘Children and Young Persons (Harmful Publications)’ act in 1954, becoming law in 1955. The american horror comic imports were almost immediately removed from sale. For more information on this subject, Martin Bakers definitive account ‘Haunt of Fears’ is a must. There is a link to the google book at the bottom of the post.
By the late Sixties and early Seventies, the publisher Warren was re-introducing the British public to horror with the likes of Eerie and Vampirella. There was an appetite amongst the British for a serious Horror title, and IPC aimed to fill that gap in the market.
Issue #1 of Scream! was released on the 24th of March 1984, with its end coming abruptly on June 30th of the same year. 15 issues in all. Screams demise was so unexpected that issue 15 carried preview captions for the aborted issue 16, the one below from the ‘Monster’ strip;
Why was it cancelled? There are some theories that stick when googling, such as;
1) National Union of Journalists action in the Summer of 1984 helped kill off the title as production was affected
2) The sales figures simply were not good enough
3) Due to the comics content, IPC executives were quick to avoid any repeat of the controversy that ruined the Seventies boys comic Action, another IPC comic, and therefore pulled the plug on Scream!
Here is an extract from Graham Kibble-Whites book on the history of British comics as he summarises the reasons for Screams failure;
“As for why the axe fell, rumours still persist to this day. Was the comic just too gruesome for the IPC bigwigs? Or was it just another victim of the hard financial realities of the Eighties? Whatever; with those fifteen Scream! comics now considered collector’s items by latter-day fans, it’s achieved some sort of life after death – which is entirely appropriate when you think about it.”
(from The Ultimate Book Of British Comics by Graham Kibble-White)
Scream was absorbed into another IPC comic, the revived Eagle (aka Eagle Mk II) from the middle of July 1984 until March 1985, when its name was dropped from the title. Naturally, due to limitations on the amount of pages in comics, very few of the strips from Scream! made the transition. Only The Thirteenth Floor and Monster made notable appearances in Eagle. The fact there was no mention of the merger in the last issue of Scream, coupled with the delay in Scream appearing in Eagle (a matter of weeks as opposed to a seamless handover) suggests the cancellation of the title was an abrupt one.
I have all 15 of the original issues – I may even have one of the summer specials. My memory of it was of a good read, especially The Dracula File and The Thirteenth Floor. Despite a lot of it being fairly credible, with some great artwork by the likes of Jesus Redondo, there were some problems with it. In terms of consistency it did suffer – the attempts at humour, with the likes of ‘Fiends and Neighbours’ were lame. That strip (‘Fiends..’) looked like a throwback to an earlier time, and it was in fact a reprint from the archives of Cor!! and Buster comic (see here). Also, the typical IPC device of having someone/thing other than a normal human editing the comic was present with this title. Whereas 2000AD had Tharg and Starlord had, er, Starlord, Scream had Ghastly McNasty. Ghastly was a Grim Reaper type figure, in what you can assume to be a reference to the EC Horror Comics such as Tales from the Crypt where characters like The Crypt Keeper acted as the host to the stories. However, Ghastly did not have the humour or personality of the Crypt Keeper, and if anything was rather bland and one-dimensional. Some of the stories didnt quite convince either – ‘Terror of the Cats’ seemed to be a nod to previous ‘animal horror’ works. These had proliferated in the Seventies, with novels like James Herberts ‘The Rats’, Peter Benchleys ‘Jaws’ and films such as Spielbergs adaptation of ‘Jaws’ and other producitons such as ‘Orca Killer Whale’ and the low-budget 1976 horror ‘Grizzly‘. However, ‘Terror of the Cats’ really failed to convince. Whereas predators such as Sharks and large animals such as Grizzly Bears are inherently fearsome, domestic cats are not. Large dogs would have made a much better subject matter. As you can see from the opening page of the first part of this tale, it really is not very convincing or frightening;
My memory of its end was like this – I went to get issue 16 on a Saturday, along with my 2000ad, and it wasn’t there. After a few weeks of being told by the newsagent that it hadnt turned up, I got the message that it was not coming back. I didn’t follow it over to the Eagle when it was merged into that title in the July of 1984.
Scream! was a brave attempt by IPC to produce something other than a war or science fiction comic. I do not know the exact reason why it was pulled, but it could have been due to the variety of reasons that have been mentioned here. It has retained a fan base who regard it with warmth and fondness, and this is really well represented at the fan site http://backfromthedepths.co.uk
where there are plans afoot to produce further issues of the comic.
I wonder if there is a copy of issue 16 anywhere??? Anyone know?
The sites and resources I used for this post are;
Back from the Depths – Brilliant fan site dedicated to Scream! with issues 1, 15 and a Summer Special reprinted in full
Short piece on Scream! at 26pigs
Scream! at Wikipedia
First 4 issues to view at The Manchester Morgue site
I used the excellent Toonhound site for some of the research – a great site and well worth your time.
Just to let you know, you can read Martin Barkers book, ‘Haunt Of Fears’ as a Google book
Lew Stringers wonderful blog has some detail on a new book that reprints pre-comics code Horror titles in a new book – read it here.
There is another useful google book on Warren, called ‘The Warren Companion’ by Jon B Cooke and David Roach – check it out here
The Manchester Morgue site has some scans of the Warren title Eerie