Category Archives: ice cream wrapper

Goodbye Summer – Tonibell, Regan from Sweeney and lots of Walls Ice Cream Nostalgia (the 70s and 80s)

A goodbye to Summer 2012, partly because it feels colder over here in The Netherlands this week, but mainly so that I can use a lovely pick of John Shaw as Regan in The Sweeney, waiting patiently for his 99 at the Tonibell Van.

Ah, Tonibell Van. How I miss your tinkly twinkly lament of ‘Greensleeves’, and your side window festooned with stickers displaying your wares.

While we are at it, lets post up a nice Walls advert from superior Girls comic ‘Misty’, from back in the 70s;

and for those of us who spent a lot of time getting excited about ice cream and lollies in the mid to late 70s, early 80s, take a look at these;

Please note that all of the images (apart from John Thaw at the Tonibell Van) are courtesy of the following thread – start at page 1 and work your way through, its a treat for ice cream nostalgists;

Psychedelic Ice Cream – Kinky & Freak Out (the late Sixties and early Seventies, obviously)

It’s that time of year (the Summer!) – the time when all you want to do is eat frozen lumps of flavoured ice on a wooden stick (and don’t you just hate it when you lick the dry bit of the stick at the bottom by mistake?). Ice Lollies are a reflection of the times – it’s true! For instance, it reflects what is popular in culture, like ‘Bionic’ lollies – you wouldn’t sell many nowadays (except to sad sack nostalgists like me), but in the Seventies – form a queue please boys and girls!

As it was in the Seventies, so it was also in the Sixties. This stupendoulsy of-its-time (around 1968) advert for ‘The Wildest Ice Cream Idea Ever’ is courtesy of Lew Stringers blog

and a good find it is too – because if you were searching for a lolly called ‘Kinky’, then trust me, by putting ‘kinky lolly’ in as a search in Google gets you some fruity results, but they don’t relate to anything made by Walls or Ice Cream (and they are NSFW). I remember Kinky as a sticker on the Tonibell ice cream van window during my early years, but cannot recall eating them (I was more of a Lord Toffingham, Dalek Death Ray or Count Dracula’s Deadly Secret fan). It seems that ‘Kinky’ also transcended its Psychedelic Shack-les and was involved in other promotions, like the chance to win your very own hovercraft (which sounds absolutely incredible – and if anyone out there actually owned one, can you confirm what it was like to have a personal kiddie sized hovercraft please?). Anyway, here is the advert, ‘New’ Kinky nestled in between ‘New’ Jumbo and ‘New’ Sky Ray 3 (these names are so awesome – Sky Ray 3 sounds like a series that Gerry Anderson should have made right after Thunderbirds);

Walls’ competitor, Lyons Maid, also had a hippie / psychedelic rival to ‘Kinky’, although it was released in 1973, namely the troubling ‘Freak Out’ (‘troubling’ as in the name ‘Freak Out’ – like, did they spike Lollies in the UK like they spiked the Kool-Aid in the US???). Anyway, at the rather touching ‘KZWP’ site, we have proof of the fact of a lolly named ‘Freak Out’ in the form of a badge;

Check out the visuals! A few slurps on ‘Freak Out’ and your favourite singer (in this case, clearly modeled on Robert Plant) gets a very fiery complexion, with big waves of colour emanating from his head, as his eyes roll back in his head – or maybe his pupils have just…..disappeared….jesus….i’m freakingout…took too many slurps on that Lyons iced lolly……..

The site describes the lolly itself as ‘A strawberry and lemon ice cream marbled together to form a psychedelic pattern on a stick. Price 5p.‘. See the site for yourself here.

Dalek Death Ray Ice Lolly by Walls (1970s)

Walls loved licensing fictional characters to sell their ice cream in the 1970s (but then again, so did Lyons Maid, who used the Six Million Dollar Man for one of their confections. In the mid 1970s Walls used Doctor Who as its inspiration for a new iced lolly. There were other examples of the BBCs Doctor Who being used to advertise products, like the John Pertwee iteration of the Doctor on chocolate bars, and the thrill of collecting Tom Baker-era Doctor Who cards in packets of Weetabix, but this particular licence from Walls, featuring the classic Who villains the Daleks, is a little bit special. Why? Because the artist behind the illustrations is the renowned Frank Bellamy, a British artist from Northamptonshire who produced outstanding work for Eagle and TV21.

The lolly itself was a chocolate and mint creation, and as chocolate and mint go together very well, it was a good choice. What is a real treat is the detail that went along with the lolly – for more information, I would like to refer you to the following links (see below), as they are excellent resources (especially the Frank Bellamy links).

What a great name for an ice cream. You just cannot imagine anyone daring to call a lolly a ‘death ray’ anymore. Or have it illustrated by a leading comic artist!

Links!!! – A great feature on Frank Bellamy and his involvement with the ‘Dalek Death Ray’ – Again, another great feature on Frank Bellamy and his involvement with the ‘Dalek Death Ray’ ice cream from Walls – A site devoted to Daleks and Dalek merchandise – this link takes you to Dalek Death Ray merchandise, but go up one level and a whole glut of Dalek related ephemera awaits… – the doyouremember forum has some nice pictures of the product (one of which is at the top of this post) – more ‘Dalek Death Ray’ nostalgia at doyouremember

King Kong lolly!!! (1970s) and a small appraisal of TV Comic (1950s – 1980s)

There were many, many types of lolly in the 70’s and 80’s, the market fuelled by the regular patrols of Ice Cream Vans throughout the Spring, Summer and Autumn of my childhood. In order to get a piece of the action, the ice cream makers came up with all sorts of branding and commercial tie-ins to get the kids to hand over their parents pennies. As I write this, I remember an Action Man tie-in where our ‘Mr Whippy’ van used to give a few of these cigarette type cards with Action Man in various ‘action’ scenarios. Anyone remember? If you do, please get back to me! I digress. One popular type of branding was combining ice cream with Horror characters and Monsters. I have, in the past, mentioned the use of Count Dracula in selling ice cream (see here and here). Now, I present the majesty of KING KONG;

Big in the mid 1970s, and partly helped by the remake of the classic film, this fantastic lolly was – what else? – a milky banana treat, and one of my favourites. The following advert gives you some indication of the Walls roster of lollies around the time of King Kongs existence;

The lolly wrapper and advert come courtesy of the marvellous ‘doyouremember’ forums (see links below for the sources of these wonderful images). The advert itself is taken from TV Comic. Here are the links – it’s a great site, with lots of brilliant images and useful recollections….

TV Comic…..I have a very happy memory of being at Primary School in the 1970s and purchasing a pile of TV Comic at a School Jumble Sale. For 10p I acquired what felt like hundreds of issues. I cannot remember how I got them home, but I know they gave me hours and hours and pleasure. This comic did exactly as its title suggested – it was a comic full of comic strips based on TV shows. Like the Pink Panther. I remember the Pink Panther on the cover of some of the comics vividly. I also acquired a load of summer specials in that pile. I was in a state of comic ecstasy and began my life long love of comics, as I graduated, through the years onto Action, Bullet, Captain Britain, Mighty World of Marvel and 2000AD.

LINKS!!!! – Wiki entry for TV Comic. – The Venerable 26Pigs site has a grrrreat piece about the TV Comic title. – A great site that shows lots of TV Comic annuals throughout the years of its existence. Lovely. – A fascinating collectors perspective of the title. A good read with some great detail.