Category Archives: count draculas deadly secret

Dracula lollies – they exist!!! (in The Netherlands) (2010)

A couple of years ago, I posted a press advert for the Walls ice lolly ‘Count Dracula’s Deadly Secret’. The lolly itself, a confection from the 70’s, was memorable, not least because of its black iced coating and blood red jelly centre. Anyway, here was the post;

http://www.thoseweleftbehind.co.uk/2008/04/remembering-ice-lollies-pop-men-corona.html

So, I was in our local Albert Heijn tonight – Albert Heijn being The Netherlands equivalent of the UK’s Tesco or Sainsbury, but in reality its closer in look and feel to the Co-op – and much to my surprise, I saw a box of these in the freezer section;

http://www.ola.nl/nl_nl/products/kids-ijsjes/kids-ijsjes/144/default.aspx

I don’t think they carry the ‘deadly secret’ on the stick, like they did in the 70’s – and I cannot attest to the quality of the lolly – yet. But it made me smile. DRACULA LIVES!!!

Update – Walls ‘Count Draculas Deadly Secret’ advert (1976)

Taken from issue 22 of the British comic Action, dated 10th of July 1976. These were the upgraded lollies, with the ‘trace-a-face’ gimmick, which was a plastic template type stick, replacing the traditional wooden variety. Great advert, remember this one well. How often do you get to see Dracula standing next to a Walls branded ice cream freezer?? Also, how fantastic would it have been to win a movie projector with reels of horror film thrown in? Wonder what the film was – any bets on it starring a certain Vampire, and being one of the Hammer films, or one of the older Univeral horrors starring Bela Lugosi?

This is a follow up post from a lolly themed one I did a few weeks back – for that one (which includes other ads for ‘Count Draculas Deadly Secret’, go here.

Remembering Ice Lollies, pop men, Corona, Cresta, Sports Day and assorted junk food with The Cobwebbed Room & lewstringer.blogspot.com





On sports day at Longwood Primary School, one of the treats, alongside the fact there were no lessons on that day, was the arrival of the Ice Cream van. Either a blue & white or a yellow & white affair, with the Lyons Maid or Walls logo emblazoned on the back and sides and the various wares advertised with stickers on the serving windows. This symbol of our after school life, at school, was a very pleasant juxtaposition. Whats with the reminiscing? I’m coming to it.

Walls and Lyons Maid were the Lords of Lollies in the Seventies – Funny Face, Funny Feet, Bionic Lolly, Choc-a-bloc, Lord Toffingham, Haunted House, Pineapple Mivvi or, if your folks were particularly skint, a Lemonade Sparkle or Mini-Milk ….

Back to the point! The reason for my reverie is that 2 wonderful blogsites have reawakened my childhood memories of one of the best ice lollies I have tasted, and reminded me of the ice cream vans at sports day. This particular lolly was the one I always asked for after the egg and spoon race – it was called ‘Count Draculas Deadly Secret’, and not only did it have an amazing name, it also had a ‘deadly secret’ – that secret was the blood red jelly centre once you had eaten through the black lolly and white ice cream – aaagggghhhhhhhh!

Here is one of the press adverts, usually seen in comics of the time (around the mid 70’s) courtesy of both the the cobwebbed room and lewstringer.blogspot;

<img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/_Ruf9JBv9V4U/SAdeigOuhlI/AAAAAAAAAbU/ktOD0TseQVU/s400/count%2Bdracula.jpg" border="0"

That really does just jolt me back 30 years in an instant – amazing. This is where I found it;

http://cobwebbedroom.blogspot.com/2007/08/count-draculas-secret-ice-lolly-ads.html

and this site has loads more goodies – for instance, remember ‘Horror Bags’of crisps by Smiths?

http://cobwebbedroom.blogspot.com/2008/01/horror-bags-fangs-packet.html

not only, but also……Lew Stringers blog manages to drag a big carrier bag of junk food and drink related advertising goodness back to his site – there’s Cresta (which was up against Corona in a low budget British pepsi vs coke war) amongst other stuff. Does anyone else remember the pop man? He used to deliver Corona pop and you got ‘busy with the fizzy’ stickers and pop bottles in crates…..Anyway, Lew Stringers site is amazing – his blog is a real treat. Here’s the post – but the site is just great in general;

http://lewstringer.blogspot.com/2007/03/junk-food-and-comics.html

Fascinating history of Lyons Maid with lots of great pictures (like the ice lolly wrappers at the top of this post)

If you like food and nostalgia, this book could be for you – ‘Let Me Eat Cake’ by Paul Arnott

If you look here there’s an old advert for Anglo Bubbly bubble gum from waaaay back.

A request – Can anyone provide me with a link or a picture of a Lord Toffingham lolly wrapper? I remember it being a brown wrapper with a ‘Lord Snooty’ type illustration of a young man wearing a monocle. I would love to see one of those….

By the way, I found this on youtube – did you pass the Corona fizzical???