It’s that time of year (the Summer!) – the time when all you want to do is eat frozen lumps of flavoured ice on a wooden stick (and don’t you just hate it when you lick the dry bit of the stick at the bottom by mistake?). Ice Lollies are a reflection of the times – it’s true! For instance, it reflects what is popular in culture, like ‘Bionic’ lollies – you wouldn’t sell many nowadays (except to sad sack nostalgists like me), but in the Seventies – form a queue please boys and girls!
As it was in the Seventies, so it was also in the Sixties. This stupendoulsy of-its-time (around 1968) advert for ‘The Wildest Ice Cream Idea Ever’ is courtesy of Lew Stringers blog
and a good find it is too – because if you were searching for a lolly called ‘Kinky’, then trust me, by putting ‘kinky lolly’ in as a search in Google gets you some fruity results, but they don’t relate to anything made by Walls or Ice Cream (and they are NSFW). I remember Kinky as a sticker on the Tonibell ice cream van window during my early years, but cannot recall eating them (I was more of a Lord Toffingham, Dalek Death Ray or Count Dracula’s Deadly Secret fan). It seems that ‘Kinky’ also transcended its Psychedelic Shack-les and was involved in other promotions, like the chance to win your very own hovercraft (which sounds absolutely incredible – and if anyone out there actually owned one, can you confirm what it was like to have a personal kiddie sized hovercraft please?). Anyway, here is the advert, ‘New’ Kinky nestled in between ‘New’ Jumbo and ‘New’ Sky Ray 3 (these names are so awesome – Sky Ray 3 sounds like a series that Gerry Anderson should have made right after Thunderbirds);
Walls’ competitor, Lyons Maid, also had a hippie / psychedelic rival to ‘Kinky’, although it was released in 1973, namely the troubling ‘Freak Out’ (‘troubling’ as in the name ‘Freak Out’ – like, did they spike Lollies in the UK like they spiked the Kool-Aid in the US???). Anyway, at the rather touching ‘KZWP’ site, we have proof of the fact of a lolly named ‘Freak Out’ in the form of a badge;
Check out the visuals! A few slurps on ‘Freak Out’ and your favourite singer (in this case, clearly modeled on Robert Plant) gets a very fiery complexion, with big waves of colour emanating from his head, as his eyes roll back in his head – or maybe his pupils have just…..disappeared….jesus….i’m freakingout…took too many slurps on that Lyons iced lolly……..
The site describes the lolly itself as ‘A strawberry and lemon ice cream marbled together to form a psychedelic pattern on a stick. Price 5p.‘. See the site for yourself here.