TV Action (published by Polystyle Publications) was a comic that ran in the early to mid 70s, publishing comic strips of popular TV shows of the day (and was the successor to Countdown). But all I am interested in today is showing you these wonderful adverts for food, treats and sweets that generally graced the back pages in glorious inky colour!
Walls loved licensing fictional characters to sell their ice cream in the 1970s (but then again, so did Lyons Maid, who used the Six Million Dollar Man for one of their confections. In the mid 1970s Walls used Doctor Who as its inspiration for a new iced lolly. There were other examples of the BBCs Doctor Who being used to advertise products, like the John Pertwee iteration of the Doctor on chocolate bars, and the thrill of collecting Tom Baker-era Doctor Who cards in packets of Weetabix, but this particular licence from Walls, featuring the classic Who villains the Daleks, is a little bit special. Why? Because the artist behind the illustrations is the renowned Frank Bellamy, a British artist from Northamptonshire who produced outstanding work for Eagle and TV21.
The lolly itself was a chocolate and mint creation, and as chocolate and mint go together very well, it was a good choice. What is a real treat is the detail that went along with the lolly – for more information, I would like to refer you to the following links (see below), as they are excellent resources (especially the Frank Bellamy links).
What a great name for an ice cream. You just cannot imagine anyone daring to call a lolly a ‘death ray’ anymore. Or have it illustrated by a leading comic artist!
http://frankbellamy.blogspot.com/2008/07/frank-bellamy-licks-daleks-into-shape.html – A great feature on Frank Bellamy and his involvement with the ‘Dalek Death Ray’
http://www.frankbellamy.co.uk/notes/walls.htm – Again, another great feature on Frank Bellamy and his involvement with the ‘Dalek Death Ray’ ice cream from Walls
http://www.dalek-mania.co.uk/TOYS50.htm – A site devoted to Daleks and Dalek merchandise – this link takes you to Dalek Death Ray merchandise, but go up one level and a whole glut of Dalek related ephemera awaits…
http://forums.doyouremember.co.uk/food-drink/2990-names-ice-lollies-18.html – the doyouremember forum has some nice pictures of the product (one of which is at the top of this post)
http://forums.doyouremember.co.uk/food-drink/2990-names-ice-lollies-20.html – more ‘Dalek Death Ray’ nostalgia at doyouremember
Remember these things? Fruity syrup to splash all over your dessert (where Ice Cream would have been the most obvious choice) that came in a range of flavours – I am sure you can still get the Strawberry one. Anyway – 3 paper labels from these things plus £1 got you a space calender that would tell you what day a date fell on right through until ‘2001 ad’! Good job too – advertising a 1979 calender in the midst of the summer holidays isn’t the brightest promotion idea ever.
Taken from 2000ad & Starlord prog 126, 18th of August 1979.
An advert from the back page of the British comic Action, issue 35, dated 9th October 1976. Kung Fuey snacks were, as I recall, a bit like round wotsits but with a lot more MSG. I loved both varieties, though the Cheese & Ham (in the black packet, somewhat obscured in the advert) was my favourite. I know that you can start petitions to bring back your favourite crisps, so I may consider kicking off a Kung Fuey campaign. The child in the ad looks like a suedehead in training, but he would probably need to do something about those sandals.
By the way, 99p for a Kite with a Dragon on it is a bargain.